Have you noticed Instagram's newest update?
Instagram now provides a way to add multiple photos and videos to a single post. Yay!
Here's a quick walk-through on how to create your own Instagram slideshow:
1. Open your app and you’ll see a small icon on the bottom right of the image part of the screen. The icon looks like multiple pages stacked on top of each other - click on it and you’ll be able to choose multiple images and videos from your camera roll to create your slideshow (up to ten). The order in which you click will be the order in your content comes up, and it'll all be resized to the square format.
2. Click next to choose a filter - the same filter will apply to all images, but you can also tap a photo or video to edit it and add filters individually.
3. Click next again and you’ll be able to write your Slideshow caption and individually tag other accounts in each individual photo.
4. Click 'Post' and you’re done.
Now, how can this new Instagram Slide show help you with your business or branding?
Here are a few ideas for you to ponder:
First up - You can use this feature to provide step by step instructions for your audience or to show off a product by doing a demo.
If you're a chef or food blogger you can present recipies. Fashion bloggers can detail looks for their “outfit of the day” or someone with a product to sell can show how it works with a great ten photo slide show or video.
Next, you can use this to tell a story or talk about an event.
You can use a mix of both photos and video to create a narrative and really engage your audience. Beyond having the opportunity to showcase more highlights, this new Instagram format gives you the ability to really dive in and tell a story. Narrate the post from start to finish, or simply share your top ten favorite moments.Remember that this is your opportunity to take your audience on a mini adventure with you.
And lastly, you can create a collection. Creating a collection post is made easier with Instagram Slideshows.What do I mean by creating a collection? Think of presenting a list or multiple products or ideas in one post. This can range from displaying multiple related products, presenting a round-up of your top ranking blog posts for the week, or even a “list” of your favorite influencers, inspiration or resources. BONUS: Instagram Slideshows can be a great way to tease content. Got a big release coming soon? A big sale coming up? Tease your audience and give them sneak peeks of what’s to come. Tour your photoshoot set - only provide close-up details or let them see a progression. And of course, make that last post a cliffhanger so they come back to see the final release.These little teasers not are not only relationship builders, they can help build buzz for your campaigns.