Social Media: More Psychology than Technology
Are your social media posts getting the engagement that you want?
Do you want to learn how to connect better with your audience?
Social media engagement is largely determined by how well your social posts trigger action from your target audience.
Here are a few tips that will help you:
#1: Focus on a Desire
Basically, let's keep it simple. You want to make each post feel like the reader is having a real conversation with your brand. Ask something of them. Make them feel like they are the focus.
In the post below the brand has engaged their target market, Brides, to comment and discuss any issues or concerns.
"When planning your wedding, how do you choose a photographer? What questions do you ask? Like our page and please share your tips and concerns with us."
The takeaway: You’ll get more engagement with your content if you make your audience believe that they can do something. Walk readers through the hard stuff and break it down in easy-to-digest chunks of information so they can take action quickly and easily.
#2: Appeal to Knowledge Seekers
There is nothing people love more than an explanation.
The word “why” is one of the trigger words you can use in your own social media marketing. Use “why“ to ignite readers’ brains to want to search for the answer to a question. See the post below.
"In 2017 digital media management will be one of the top 10 job positions in the country. Do you train from within or do you outsource a professional? Check us out to see why you should start right here."
#3: Tap Into the Fear of Missing Out
It’s human nature to be apprehensive about being left out. We want to be in the know and be where the action is happening. We want to be included. If we say no to an opportunity, we fear we’ll miss out on something that could be of great benefit to us.
For example, I have a client that is a restaurant owner that has a live music venue. By incorporating Facebook Live feeds into his social media on evenings when the crowd is dancing, laughing, and having a great time, he is tapping into that feeling that you need to be there. People are compelled to attend because they fear they are missing out on a fabulous evening.
Tapping into basic human emotions of belonging is always a great way to engage them on social media. We want to buy brands that most people like. We want to go to restaurants that people say good things about. We want to use a photographer that one of our good friends has recommended to us, because they "like" them.
Once you understand that it's much more about psychology than it is about technology, you'll have the hard part behind you.