Currently, there are more than 2 billion active social media users all around the world. This number is growing at an astounding rate of 25% each year. Businesses have not failed to take note of the massive expansion of social media.
Did you know that nine out of ten firms in the US are active on various social platforms? These companies have reported gaining increased exposure for their brands, and more than half of them feel that social media efforts boost their sales.
So, what should companies look out for in 2017? Let’s check out the Top 3 social media trends that can change your business strategy in the years to come.
1) Rise In Social Media Advertising
Social media advertising will continue to grow and provide more choices for advertisers. Many social media marketing gurus feel that social media ads will generate about $11 billion in terms of revenue by 2017.
2) Real-Time Videos
No doubt, live videos are the hottest trend at the moment. Facebook Live, Snapchat, and Periscope are paving the way for social engagement with customers in various ways that brands have still not explored. Like live TV, live videos will provide brands with opportunities to do things differently than in a planned way.
3) Facebook Internet
Facebook is currently dominating social media usage, videos, and ads. Many social media experts feel that this won’t change anytime soon. Even with the presence of WhatsApp messaging and predictions about Instagram becoming the second most influential social media platform, the number of Facebook users is not likely to get affected.
Sometimes you may feel that social media is doomed to become nothing but another advertising channel filled with targeted ads. However, it is important to remember that the power of social media can be harnessed by businesses to create engagement, quality content, and influence. As long as marketers can adapt and use new technology to solve problems and get results, the future of social media is brighter than ever.