You have only seconds to capture interest. Think about articles you’ve read, speeches you’ve heard, books you’ve begun. The initial exposure helps people determine whether they want to spend more time reading, listening or viewing. There is simply too much competition for time to expect that people will invest too much of theirs in trying to overcome a tepid introduction.


You have to be edgy, but not poke someone in the eye. You have to be willing to challenge and amuse, while not bragging or boasting. Your website, social media sites, and particularly your homepage, should be provocative enough to be memorable and cause others to tell colleagues, “You ought to take a look at this brand."



Young people have always been a problem for marketers. They don’t respond to traditional advertising and they have little interest in listening to brands. Therefore things like TV and radio are off the table.


You need a certain cool factor, but when companies try to do this with millennials it often comes off looking awkward and forced.With so many people using social media networks, it’s absolutely essential that you focus on thinking up something that will resonate on social media. Developing a multi-platform approach will enable you to increase your reach and enhance the likelihood that you’re going to convert millennials into paying customers.

The Write Place

Austin, Texas