For the new business owner, branding often falls by the wayside in favor of other tasks -- product research and development, funding, sales, etc. Unless you’re a branding expert, chances are you’ll need a bit of help with your branding to get it to resonate with customers.
Your brand is your name, your logo, your design, or any combination of the things that help customers identify you and separate you from the competition. It must be done with your target audience in mind. It takes balance to convey your message in a way your audience will respond to.
Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. At best, this is a waste of time – and at worst, it can lead to a PR disaster. To benefit from social media, you need to build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.